Client: Ashley Page
Role: Brand. Print. Digital
Ashley Page is an international insurance broker with head offices in London and New York. Through a partner I was commissioned to re-brand the company to create an identity that has stand out in a very competitive market.
I developed a simple mark alongside a fresh colour palette to differentiate the sectors in print and online, created comprehensive identity guidelines, rolled out the new brand style across various customer communications, office and exhibition spaces and conceptualised the web presence.
We’ve always been an innovative insurance broker, but our identity didn’t accurately reflect this – it was making us look a bit old fashioned and we felt like it was holding us back. Jen was quick to understand our business and what we wanted to look like. She came up with some great design concepts, which really made us think about how we wanted our clients and future to see us. We settled on one design and we haven’t looked back since.
Jen is an absolute pleasure to work with, I wouldn’t hesitate in recommending her services. She’s helped us in so many different areas, from developing our new brand, to implementing it across all our marketing materials, client documentation, internal manifestations and website. She’s quick to turn things around when we’re up against it without compromising the quality of her work and she’s always courteous and friendly to deal with. She’s become an extension of our team.
Director, Ashley Page