Client: Silvergrey Sportswear
Role: Brand. Print
Silvergrey offer a range of fitness wear for everybody and every body. Conceived on the Sunshine Coast, Australia, taking inspiration from Australia’s fitness culture, the clothing is ergonomically designed to enhance the female shape and to make allowances around the areas where other brands fit more tightly.
I was asked to develop the brand and print assets to be simple and timeless.
Jen delivered a brand that fits with our ethos and addresses our target audience, whilst being distinctive in it’s own right.